Home Screen Experiement
Situation
I was tasked with making improvements to the Home Screen by pulling content from the “rewards screen” to the home screen. The initial hypothesis is that by making information related to money accrued while using Fidelity Bloom to the forefront, users might be more engaged and enthused to use the app to save even more. I conducted a series of explorations that were put in front of users in an unmoderated user test.
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UI
On the left you can see version of the Home screen that was created for the experiment, on the right you can see the previous state.
